Personal data policy

Personal Data Policy

Data protection is a matter of trust, and your trust is important to us. It is essential that you feel safe when shopping at Littledeluxe. Below, Littledeluxe will explain how we use the personal information you provide when placing an order, visiting Littledeluxe.com, and using the various features on the website.

Littledeluxe (JEAN ApS), CVR No. 33760175, owns and is responsible for all Littledeluxe websites, including Littledeluxe.com.

Littledeluxe can be contacted at:

Littledeluxe (JEAN ApS)
Omega 9
8382 Hinnerup
Denmark

Phone: +45 50 97 22 08
Email: info@Littledeluxe.com

We comply with the Data Protection Act and the European General Data Protection Regulation (GDPR) 2018. You can find more information about the Data Protection Act and GDPR on the Danish Data Protection Agency's website.

Legal Basis for Processing Personal Data

In accordance with GDPR Article 6, we process your personal data based on the following legal grounds:

Contractual necessity (GDPR Article 6(1)(b)): Processing is necessary for the performance of a contract, such as processing your order and delivery of goods.
Legal obligation (GDPR Article 6(1)(c)): Processing is necessary for compliance with legal obligations, such as storing transaction data for accounting purposes.
Consent (GDPR Article 6(1)(a)): We process personal data for marketing purposes, including newsletters, based on your explicit consent, which you can withdraw at any time.

Collection and Storage of Personal Information

Littledeluxe generally does not collect or store your personal information beyond what is necessary. We only collect relevant non-sensitive personal data in the following situations:

When placing an order/purchase: We collect your name, address, email, phone number, delivery details, and billing information.
When subscribing to newsletters: We collect your name and email address.

All collected data is stored securely and encrypted.

Retention Periods

We only retain your data for as long as necessary:

Order data: 5 years (for accounting compliance).
Customer service inquiries: 12 months after case resolution.
Newsletter subscriptions: Until you unsubscribe.
Marketing data: 2 years from the last interaction.

Purpose of Processing Personal Information

We process personal data for the following purposes:

For order fulfillment: Processing payments, sending order confirmations, shipping products, and handling complaints or returns.
For marketing purposes: Sending newsletters and promotional content based on your consent.
For customer service: Managing inquiries and providing assistance.

Your Rights Under GDPR

As a data subject, you have the following rights under GDPR:

Right to access (Article 15): You can request access to the personal data we hold about you.
Right to rectification (Article 16): You can request corrections to inaccurate data.
Right to erasure (‘Right to be Forgotten’) (Article 17): You can request deletion of your data if there is no legal basis to retain it.
Right to restriction of processing (Article 18): You can request restricted processing of your data under certain circumstances.
Right to data portability (Article 20): You can receive your data in a machine-readable format.
Right to object (Article 21): You can object to certain data processing activities, such as direct marketing.
Right to not be subject to automated decision-making (Article 22).

To exercise your rights, please contact us at info@littledeluxe.com.

If you believe your data has been misused, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet). You can do so by contacting the Danish Data Protection Agency (Datatilsynet) via their website www.datatilsynet.dk.

You can read more about your rights in the Danish Data Protection Agency's guidelines on data subjects' rights, which is available at www.datatilsynet.dk (in Danish). 

Data Processors & Third-Party Sharing

We use third-party service providers (data processors) to handle data on our behalf. These include:

Hosting providers: Secure storage of order data.
Payment processors: Handling payments securely.
Shipping companies (e.g., GLS, PostNord): For order delivery.
Marketing platforms: Sending newsletters and promotional material.
Accounting systems: Compliance with bookkeeping regulations.

All third-party processors act in compliance with our Data Processing Agreements, ensuring your data is handled securely and lawfully.

We do not sell or transfer your data to third parties outside the EU. However, data may be disclosed in cases of fraud prevention or legal obligations.

Consent & Newsletter Subscription

When subscribing to our newsletter, you provide voluntary and informed consent to receive marketing emails. You may withdraw your consent at any time via the unsubscribe link in our emails or by contacting info@littledeluxe.com.

Cookies & Tracking

We use cookies to improve user experience and analyze website traffic. For details on our use of cookies, please refer to our Cookie Policy.

Right of Withdrawal & Returns

Your right of withdrawal follows the Danish Consumer Contracts Act (§ 18-25), granting you a 14-day withdrawal period for online purchases.

Return Shipping Responsibility

The customer is responsible for return shipping costs unless otherwise agreed.
If we provide a return label, the cost will be deducted from the refund.

Liability for Returned Goods

You bear the risk for returned items until we receive them. We recommend using a trackable shipping method and retaining proof of return.

Complaints & Dispute Resolution

If you have a complaint, please contact our customer service. If we cannot resolve the issue, you may submit a complaint to:

Consumer Complaints Board (Forbrugerklagenævnet)

Nævnenes Hus
Toldboden 2
8800 Viborg

E-mail: klageportalen@naevneneshus.dk

Phone: +45 72 40 56 00

This policy was last updated on 20.02.25 and may be revised periodically to reflect legal changes or improvements in our data protection practices.